AUGUST 2010
eHound Launches ATMhound - Multi-Brand Location App for ATM Market
A number of Australia's largest financial institutions wholesale access to their ATM networks to smaller banks, building societies and credit unions - organisations who might not otherwise have the resources to establish such infrastructure.
In this way consumers can be provided with fee-free access to a nationwide ATM population, which increases choice and competition without increasing costs. But maintaining and distributing this information to customers can be a challenge.
eHound has partnered with some of Australia's leading financial institutions to provide a multi-brand ATM finder, and in the process improve ATM outcomes for banks and consumers alike. With ATMhound these organisations can distribute and update ATM information quickly and easily, while their wholesale clients can provide their customers with access to a free iPhone app that includes all relevant ATM information.
Commenting on the launch Tom McGuire, Executive Manager Operations at Queensland Police Credit Union said: "Leveraging ATMhound has allowed us to deploy a QPCU-branded iPhone application quickly and at minimal cost, and without compromising our future plans for mobile delivery of location content."
Click here to download from the App Store
AUGUST 2010
eHound Appoints Chris Warrick to Management Team
Location-based software company eHound, an IPMG Associate, has announced the appointment of Chris Warrick to its management team.
Chris has over 10 years' experience in the field of location-based services, and as a Director of Multimap UK was instrumental in the geographical expansion which preceded its acquisition by Microsoft. His most recent role was as Managing Director Australasia.
Commenting on his appointment Chris said: "The rapid penetration of smartphones means the location-based services market is now moving into a new phase, similar in profile to the exponential growth exhibited in the early days of online mapping. I am particularly excited by the direction eHound is taking in terms of real-time business intelligence, which fits neatly into the growth of digital marketing, and is taking the Platform well Beyond the Map."
"We have taken a leadership position in our industry in Australia, and it is now time for eHound to seek growth in overseas markets, particularly where mobile networks are rapidly overtaking traditional versions of the Web," said eHound Managing Director Ashley Porter.
AUGUST 2010
eHound Launches Location App for Heritage Building Society
Following on from the successful launch of its web locator (June 2010), eHound recently deployed the iPhone Module for Heritage Building Society, allowing customers to find ATMs and Branches via a dedicated iPhone application.
Commenting on the project Electronic Channels Manager Tony Crighton said: "The modular design of the eHound Platform has made it very easy to launch additional services based on the specific needs of our customers. We have now deployed both the Web and iPhone Modules in rapid succession, and with a minimum of effort on our part.
We are now looking forward to analysing the real-time business intelligence which is being generated from customer search activity."
Click here to download from the App Store
AUGUST 2010
eHound Launches iPhone App For Bottlemart
After developing a number of location-based apps in the financial services sector, eHound recently launched the Bottlemart Store Finder app on behalf of Liquor Marketing Group (LMG).
Commenting on the successful launch, Managing Director Garry Phipps said: "eHound already powers our location services across the Web, 1300 and SMS channels, so leveraging the iPhone Module has minimised not only our deployment costs, but also ongoing data management, as all these services are supported from a single online account with eHound."
"The positive feedback we have received for our current apps is a reflection of the investment we have made in our iPhone Module" said eHound Managing Director Ashley Porter. "We are looking forward to working with LMG to leverage not just the handset's location capabilities, but also the marketing potential of what is a highly interactive environment."
Click here to download from the App Store