Liquor Marketing Group

The Client

Liquor Marketing Group (LMG) operates a buying group of over 1,000 pubs and bottleshops under a number of industry-leading brands, including Bottlemart, Bottlemart Express, Sip’n Save and Down Under Cellars.

 

 

 

 

 

The Challenge

Managing and publishing details of this many outlets over Web, 1300 and iPhone applications requires complex logic for both content management and publishing.

The eHound Solution

The flexibility and scalability of the eHound Platform means that LMG need only change a single record to have these updated store details published across multiple channels in real time.

The Benefits

• Managing, filtering and publishing more than 1,000 location across multiple brands and channels (including Web, iPhone and IVR)
• Real time reporting on customer search activity across multiple criteria (geography, brand, time, channel)
• Web-to-SMS integration, allowing website visitors to have the details of individual locations sent to their mobile phone as a free text message

Commenting on the success of the service, Craig Payens, Electronic Channels Manager said “We have been working with eHound since 2005, and the relationship has continued to expand based on the needs of our growing portfolio of brands, and the emergence of new technologies including the iPhone. As such I would not hesitate to recommend the eHound team to multi-site organisations who want to ensure they are getting the most out of their marketing budget and distribution network.”