Five tips for your mobile locator

Provide a store locator based on proximity; find my nearest basis, NOT a database match.
Auto-locate on a smartphone – always maximise the technology available on the device such as using GPS.
Provide as much information as possible in text rather than images. Provide a map last rather than first.
Offer a ‘Click to call’ function at the earliest opportunity to improve conversion.
Always brand your pushpin on the map in a visual way to position your brand.

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