Blog
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What is Geo SEO?
Posted by: ashley - 23 January 2012 11:43AM
Introduction SEO, or Search Engine Optimization is the name given to techniques which marketing professionals can employ to improve their organic rankings for specific target keywords on search engines such as Google, Yahoo and Bing. One important aspect of the search engine optimization process is Geo-SEO. As can be inferred from the term, Geo-SEO is that component… more »
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Harnessing the Power of the Crowd
Posted by: ashley - 2 January 2012 11:07AM
Introduction While perhaps not described as such, ‘crowdsourcing’ has been around in various forms since the earliest stages of the World Wide Web. Sites such as eBay and Wikipedia succeeded in large part because they harnessed ‘the power of the crowd’ and in both cases scalability was achieved because they established ‘self-policing communities’. In one case it was… more »
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Comparing Mobile Operating Systems
Posted by: ashley - 9 December 2011 5:16AM
I remember visiting a mobile retail shop back in the year 2003 to buy a worthy replacement for my ailing cell phone. Having served me for more than 3 years, my Nokia phone had grown old and unresponsive. I had found the worthy successor, more by instinct than an educated decision, and I was out… more »
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Home-screen Buttons on Your Mobile
Posted by: ashley - 2 December 2011 10:51AM
Introduction Owing to the many breakthroughs in technology, mobile phones have transformed from simple call-handling phones to sophisticated smart devices with music-playing, photographing, web-surfing and computing capabilities. These days, more and more mobile phones are being used to surf the web and search for web content, a trend that many mobile manufacturers have been quick to… more »
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Threats and Opportunities in the Cloud
Posted by: Lianne - 15 November 2011 12:54AM
Introduction Cloud computing is driving fundamental change throughout a number of industries, and is likely to touch many more markets as it triggers significant declines in the marginal cost of delivery. An early example of the scale of this impact has been in the hosting industry, where cloud-based solutions such as Amazon Web Services are delivering significant… more »
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Native apps vs mobile web services
Posted by: pauliak - 17 October 2011 11:47PM
Introduction The world of cell phone applications has revolutionised the world as we know it. There are essentially two types of operating environments that are used in mobile phones: native applications or mobile web services. For the uninitiated a native application is something that you download from an app store specific to your device, such as the Apple… more »
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A methodology for developing a mobile web store locator
Posted by: ashley - 22 September 2011 6:12AM
1. Background The migration of existing web content to the mobile channel represents a paradigm shift similar to the original move from offline to the Internet more than 10 years ago. However while the development of web content required only a small number of browsers to be considered, the mobile channel is more complex due to the… more »
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The importance of a mobile website to sales conversion
Posted by: ashley - 30 August 2011 6:59AM
Mobile access to the Internet is growing rapidly, and is likely to exceed desktop access within the next few years. However this growth may only currently translate into single digit penetration rates to a company’s domain, and may not yet be on the Marketing Manager’s radar. But it needs to be understood that a 10% access rate… more »
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Generating a ‘fix’ from location aware devices
Posted by: ashley - 25 August 2011 2:14AM
In determining the location of a mobile phone there are a number of pieces of technology at play as a ‘stack’. In general terms accuracy will be determined on a hierarchy of feeds as follows: So what factors will determine accuracy in a given situation? Is the line of sight to the GPS satellites impeded, either because the… more »
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Five tips for your mobile locator
Posted by: - 15 August 2011 7:49AM
A few of the lessons we have learned when designing and building store and stockist locators for the Mobile Internet. more »
